Once upon a time

Posted: September 3, 2010 in Uncategorized

Once upon a time in Echo Park neighborhood of Los Angeles a little boy was born to a Italian Immigrant father and a Greek immigrant mother, on April 13, 1944. His name John Paul Jones DeJoria. By the age of 2 his parents were divorced. He started selling christmas cards and newspaper with his elder brother when he was 9. Since it was difficult for his mother to support them, he was sent to the foster home in East Los Angeles.

John Paul Jones DeJoria spent a lot of time on the streets. His turning point in life began when his math teacher at John Marshall High School, told him that he would never amount to anything good in life. So he decided to become better and prove that they were wrong. He graduated from high school in 1962 and spent 2 years in the United States Navy.  He went through a series of job in his life before he went into the world of hair care. He was employed by Redken Laboratories, but was fired from his position due to some business strategy disagreements. In 1980 he formed “John Paul Mitchell System” with the then very skilled hair dresser Paul Mitchell with a loan of about $700 (#105000).

Today DeJoria empire has grown. He has interests in Ultimat Vodka, Diamond AUdio, Harley Davidson, Touchstone Natural Gas, Solar Utility etc. He his said to have revenues of about $1 billion annually.

The life of DeJoria is one that a lot of people can relate to. How can a boy of the streets become somebody well recognized and enormously rich? How did he do it?

His success can be attributed to determination, diligence, being street smart, vigorous marketing skills and above all not giving up when the shots where down.

One can never make a difference in life if giving up is the only way out. The journey to having a voice is not smooth, whether it be Nigeria or America. As we use our creative skills, we shouldn’t forget that it is impossible to achieve anything without determination and diligence.

Like DeJoria it is time to show the world that we can be make it. Remember he started with hair care products and a loan of $700.

Notez Bien: “one can make money through everything and anything, just think creatively and with determination, comes the cash flow.

P.S.”Interface “the creative community” is always here for you, never forget this.

Please don’t forget out next hang out is on the 11th of September, 2010. Come prepared for we are going to blow your minds.

Take care,



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